Decision-Maker Targeting
Audiences built on job title, seniority, function, industry and company size, so your budget only reaches people who could actually say yes.
Paid Social · B2B
Target the person who signs off
Reach key decision-makers, professionals and corporate buyers directly on LinkedIn - by job title, industry, company size and professional interest.
What this service is
The only platform where job title is the targeting
LinkedIn costs more per click than any other channel we run. It is also the only place you can put a message in front of exactly the operations director, practice owner or procurement lead you need to reach, at the company size you actually serve.
Ideal for B2B companies, our LinkedIn Ad strategies target users by job title, industry, company size and professional interests. We help you build meaningful corporate connections, promote high-value services and generate qualified commercial leads.
Because the clicks are expensive, the discipline matters more here than anywhere else. We are deliberate about who we reach and ruthless about what we stop paying for.
What is included
Precision, then patience
Professional Ad Copy
Messaging pitched at a business audience - specific, credible and free of the hype that gets ignored in a professional feed.
Lead Gen Form Campaigns
LinkedIn's native forms pre-fill from a user's profile, which lifts completion rates sharply compared with sending them to a landing page.
Account-Level Targeting
Where you have a list of target companies, we can aim campaigns at those organisations specifically rather than a broad category.
Retargeting & Nurture
B2B buying cycles are long. We keep your message in front of engaged prospects over the months a considered decision actually takes.
Cost Per Lead Reporting
Clear reporting on what each qualified enquiry costs and which audience segment produced it, so spend concentrates where it works.
How we work
Three phases, no mystery
01
Profile the buyer
We define exactly who signs off on your service, what they are measured on, and what would make your offer worth a reply.
02
Launch narrow
We start with tightly defined audiences and a modest budget, proving the message works before widening the net.
03
Nurture the pipeline
Engaged prospects move into retargeting sequences that stay visible through a long, considered buying process.
Common questions
LinkedIn Ads, answered plainly
You are paying for precision. A click from a named job title at a company of the right size is worth far more than a click from an unknown consumer. The maths only works when your average client is valuable enough to justify it - which is exactly what we check before recommending it.
It depends on your deal size, not your company size. A small consultancy selling engagements worth tens of thousands can do very well. A business selling a low-value, high-volume product almost certainly cannot, and we will tell you so.
Frequently three to nine months from first impression to signed work, sometimes longer. Judging LinkedIn on a 30-day window is the single most common reason businesses conclude it does not work. We set expectations for the real cycle up front.
It helps considerably. Decision-makers routinely check the company page before responding, and an empty or neglected one costs you credibility at exactly the wrong moment. We will usually tidy that up before spending meaningfully on ads.
Works well with
Related services
Social Media Marketing
A credible, active company page is what a targeted decision-maker checks before they reply.
Learn moreGoogle Ads
Be there when the prospect you warmed up on LinkedIn finally goes and searches for a solution.
Learn moreAI SEO & GEO
B2B buyers increasingly shortlist vendors by asking an AI assistant. Be on that shortlist.
Learn moreIs LinkedIn the right spend for your deal size?
We will run the numbers with you honestly before recommending it.