Category & Attribute Optimisation
Your primary category is the single biggest lever on local ranking. We test and refine it, plus every secondary category and service attribute.
Google Business Profile Management
Own your first impression
For local visibility, your Google Business Profile is often your customer’s very first impression of you - and the deciding factor in whether they call you or the business listed above you.
What this service is
The listing that decides who gets the call
When someone nearby searches for what you do, Google shows a map and three businesses. Most people choose from those three. Everything below is fighting for scraps.
We manage every aspect of your profile - optimising your categories, monitoring reviews, posting regular updates and ensuring accurate business details. We help you rank higher in local map packs and convert nearby searchers into active customers.
It is also one of the most under-managed assets in local marketing. Most businesses set it up once and never touch it again, which is exactly the gap we use to move you up.
What is included
Managed, not just set up
Review Monitoring & Response
We watch incoming reviews, flag anything that needs your attention, and help you respond in a way that reassures the next person reading them.
Regular Profile Posts
Active profiles outperform dormant ones. We keep a steady rhythm of updates, offers and news so your listing signals a live business.
Accuracy & Consistency Audits
Hours, service areas, phone numbers and descriptions checked against your other listings, because conflicting information quietly costs you rankings.
Photo & Media Management
Fresh, well-chosen imagery genuinely affects click-through. We keep your gallery current and looking like a business people want to deal with.
Local Insights Reporting
Calls, direction requests, website clicks and search terms, reported in plain English so you can see what local visibility is actually producing.
How we work
Three phases, no mystery
01
Claim & Clean
We verify ownership, correct every inaccurate detail, and resolve duplicate or suspended listings before anything else.
02
Optimise
Categories, services, description, attributes and imagery are rebuilt around the searches you actually want to win locally.
03
Maintain
Ongoing posts, review handling and monthly insight reporting keep the profile active and the rankings moving in the right direction.
Common questions
Google Business Profile, answered plainly
Having a listing and ranking in the map pack are two different things. Google weighs relevance, distance and prominence, and prominence is heavily influenced by activity, reviews and completeness. A dormant profile steadily loses ground to competitors who are maintaining theirs.
Yes. Service-area businesses can rank locally without displaying a physical address. The setup is different and the rules are stricter, so it needs to be configured correctly - which is one of the more common mistakes we fix.
We cannot make legitimate reviews disappear, and neither can anyone else. What we can do is flag reviews that genuinely violate Google's policies, and help you respond to the rest calmly and professionally. A well-handled negative review often reassures readers more than a wall of five stars.
Corrections to categories and accuracy can show movement within a few weeks. Building genuine prominence through reviews, activity and citations is a slower compounding effect, usually visible across two to four months.
Works well with
Related services
AI SEO & GEO
AI engines lean on your Google data when answering local questions. The two reinforce each other directly.
Learn moreGoogle Ads
Local service ads and search campaigns put you above the map pack while your organic position climbs.
Learn moreWebsite Development
Your listing sends people somewhere. A fast, clear site is what turns that click into a phone call.
Learn moreSee how your listing stacks up locally
We will check your profile against the businesses currently outranking you and tell you what is missing.