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Privacy policy

How Search Engine Performance collects, uses and protects the information you share with us.

Last updated: 26 August 2026

Search Engine Performance (“we”, “us”, “our”) operates searchengineperformance.com. This policy explains what information we collect, why we collect it, and what we do with it.

Information we collect

We collect information in two ways: what you give us directly, and what is gathered automatically as you use the site.

Information you provide

  • Your name and business name
  • Your email address and phone number
  • The service you are interested in and anything you tell us in the message field
  • Any other information you choose to send us by email or discuss on a call

Information collected automatically

  • Pages visited, time on site and the links you follow
  • Referral source, including whether you arrived from a search engine, an advertisement or another website
  • Device type, browser and approximate location derived from your IP address

How we use your information

  • To respond to your enquiry and arrange a strategy call
  • To provide the services you engage us for
  • To understand how the site is used and improve it
  • To measure the performance of our own marketing
  • To meet our legal and accounting obligations

We do not sell your personal information. We do not share it with third parties for their own marketing purposes.

Cookies and analytics

This site may use cookies and similar technologies, including analytics and advertising tools provided by Google and META, to understand traffic and measure campaign performance. These tools may set cookies on your device and collect usage data under their own privacy policies.

You can control or block cookies through your browser settings. Doing so will not prevent you from using this website, though some functionality may be affected.

Service providers

We use trusted third parties to operate our business - website hosting, email, analytics, advertising platforms and customer relationship tools. These providers only receive the information necessary to perform their function and are required to protect it.

Data retention

We keep enquiry information for as long as needed to respond to you and, if we work together, for as long as our business relationship requires plus any period we are legally obliged to retain records. If you would like your information removed sooner, contact us and we will do so where we are permitted to.

Your rights

Under Canadian privacy legislation, including PIPEDA, you have the right to:

  • Ask what personal information we hold about you
  • Request that we correct information that is inaccurate
  • Request that we delete your information, subject to our legal obligations
  • Withdraw consent for us to contact you at any time

To exercise any of these rights, email michael@searchengineperformance.com.

Security

We take reasonable technical and organisational measures to protect the information you share with us. No method of transmission over the internet is completely secure, so we cannot guarantee absolute security, but we treat your information with the care we would expect for our own.

Links to other websites

This site may link to third-party websites. We are not responsible for their content or their privacy practices, and we would encourage you to read the privacy policy of any site you visit.

Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with a revised date at the top.

Contact us

Questions about this policy, or about how we handle your information:

Search Engine Performance
Aurora, Ontario, Canada
Phone: 416-704-9878
Email: michael@searchengineperformance.com

Note for review: this is a general-purpose privacy policy template covering standard practice for a Canadian marketing agency. Please have it reviewed against your actual data handling - and by a legal professional - before the site goes live.